Turnkey drinks production plant

An affordable ready-to-drink beverage in a stand-up pouch is proving to be a competitive concept in Africa.
Serac Int is offering a turnkey operation for the production of Zoom under license. Factories in South Africa, other African countries as well as in Trinidad in the West Indies, are supplying increasing local and export markets.
{mosimage}An affordable ready-to-drink beverage in a stand-up pouch is proving to be a competitive concept in Africa.
Serac Int is offering a turnkey operation for the production of Zoom under license. Factories in South Africa, other African countries as well as in Trinidad in the West Indies, are supplying increasing local and export markets.
Zoom was developed in 2002 and competes in South Africa head-on with the lower market-end offerings of Bromor’s Oros Dinky and Coca-Cola’s Bibo. In other African countries the competition is significantly less and there is scope for more manufacturers, says Stephen Weir, managing director of Serac.
The Serac System offers a complete turnkey operation and assistance from the establishment of the manufacturing plant to the provision of the branded packaging and marketing of the product.
A plant would typically cost around $200,000 and produce around 1,2m pouches/month of a good quality beverage. Pack size is 200ml and a straw is included for enhanced hygiene.
Recently Serac added a free toy to its 12-unit pack, which proved successful in wholesalers.
The company also produces powdered beverages. Serac Fresh was developed to meet international need for an affordable, convenient and tasty drink. It is packed into 35g sachets and 700g tins. It holds significant market share in South Afroca and is also exported into Africa, the USA, the Caribbean and Middle Eastern countries.
Serac: Tel + 27 (11) 708 0666; fax + 27 ( 11) 708 0670/1; sweir@serac.co.za