Threesome package

South African retail chain Pick 'n Pay, which is celebrating its 40th birthday this year, wanted to offer some new, striking and original products – including products with free additional quantity. In marinades, its celebratory offering came as a striking 3-in-1 promotional pack.
Pick 'n Pay's Choice marinades are normally available in 1-litre bottles. but the new pack incorporates three 250ml bottles of different variants – Lemon and Herb, Cape Malay and BBQ Meat – into one pack.
Omesh Thilmun, national sales manager of Cinqplast, the supplier of the pigmented PVC bottles, came up with the idea of making a "composite bottle". Each of the three bottles has a curved outer surface with a triangular back, so the three bottles fit together to look similar to the conventional 1-litre bottle.
The bottles are filled individually by the packer, All Joy Foods, and the threesomes are held together with a light shrinkwrap.