The business benefits of fortifying

 

The Micronutrient Initiative (www.micronutrient.org ), a Canadian-based international non-profit organisation dedicated to eliminating vitamin and mineral deficiencies worldwide, is hosting a half-day seminar on 21 July at Africa’s Big Seven Expo in Midrand, South Africa, to ”challenge business to make fortification the norm for commercially-processed staple foods by 2010”.

 

Venkatesh Mannar, president of the Micronutrient Initiative, says: "As a simple, proven technology, food fortification can bring vitality to millions of Africa’s people, deliver market growth, and support the long term sustainability of African food companies." 

The Micronutrient Initiative and its partners provide technical support to companies undertaking fortification, and work with government and civil society to create a fortification-friendly environment. This involves harmonising regulations and standards, strengthening monitoring and evaluation systems, and creating demand through innovative marketing.

The seminar will provide practical information on the mechanics of food fortification, the costs involved and the potential business benefits.

Contact Liz Whitehouse: Tel +27 (0)11-728-5878; email lizw@icon.co.za