Powdered amasi

Powdered amasi (sour milk, also known as inkomasi or maas) has been available to school feeding schemes in South Africa since 1997. The product, labeled Primaas, will soon be available in other countries in Southern Africa.
Johannesburg based GTL Food Distributors has been offering Primaas in 1kg cartons to school feeding schemes and through {mosimage}Powdered amasi (sour milk, also known as inkomasi or maas) has been available to school feeding schemes in South Africa since 1997. The product, labeled Primaas, will soon be available in other countries in Southern Africa.
Johannesburg based GTL Food Distributors has been offering Primaas in 1kg cartons to school feeding schemes and through street vendors. The company now plans to introduce smaller pack sizes as well as flavour variants and to export the product.
Powdered amasi is reconstituted by mixing four parts of water with one part of powder. The product has been well accepted by consumers in South Africa, says Maki Radasi, managing director of GTL. She says Primaas is about 40% cheaper than the conventional liquid and its shelflife, which is similar to powdered milk, makes it ideal for feeding schemes, consumers without access to refridgeration and street vendors.
GTL manufactures a range of powdered food products such as cool drinks, soups, stews, soya mince, milk and coffee creamer. Soon to be introduced are desserts, coffee and tea.
GTL: Tel +27-11-622 5328; fax +27-11-659 0458; maki@icon.co.za