East Afripack 2014 meeting with the press in Nairobi. Great growth opportunities across the entire East Africa region
Over 100 companies have already confirmed their presence at the first edition of East Afripack, the exhibition for processing, packaging and converting technology designed for the great East African market scheduled to take place in Nairobi, Kenya, from September 9 to 12 of this year.
It is a highly representative exhibitor sample including the top players of the industry of packaging and processing machinery among which rank the best Italian manufacturers. 57% of exhibiting companies are from Italy, while as many as 43% are global companies from 16 countries.
East Afripack, produced by Ipack-Ima Spa as a joint venture with PMMI and in partnership with UNIDO (United Nations Industrial Development Organization), EAC (East African Community) and the Ministry of Industrialization and Enterprise Development of Kenya, was presented to the local press during a meeting held on June 3rd at the Southern Sun Mayfair Hotel, Nairobi.
Participants to the meeting included Lucia Lamonarca, Chief Operating Officer of Ipack-Ima Spa; Mpoko Bokanga, UNIDO representative for Kenya, Eritrea and South Sudan;
Julius Korir, Industrial Secretary, Ministry of Industrialization and Enterprise Development of Kenya; and George Ndira, Principal Industrial Economist, East African Community (EAC).
“Over 100 companies from around the world suppliers of processing, packaging and converting technologies will exhibit at East Afripack 2014, the unique annual not-to-miss event in EAC, providing their best solution to attract profiled and qualified visitors from all the region” – explained Lucia Lamonarca – “We have drawn up a detailed profile of more than 7,000 b2b contacts of the target industries in the EAC region (Kenya, Tanzania, Uganda, Burundi, Rwanda), which includes the area’s most interesting business communities: Grain Based Food, Vegetables & Fruit, Beverage, Dairy, Flowers, Pharmaceutical & Beauty, Retailers & Co-Packers, Package printers, Package Manufacturers. This unprecedent and valuable meticulous mapping including multinationals, major local companies, SMEs and trade associations is crucial to create the perfect conditions for matching demand and offer for business development in this highly promising region.”
“By promoting inclusive and sustainable industrial development, UNIDO strives to enable its member States achieve equitable economic growth driven by entrepreneurship, continuous economic diversification, growing trade relations, industrial upgrading and technological innovation” – declared Mr Bokanga in his speech. “UNIDO joined the partnership to organize East AfriPack 2014 in order to enable small and medium enterprises in Eastern Africa have access to packaging solutions that will make their products more competitive in local, regional and global markets.”
“The Ministry is playing a big role in the realization of Kenya Vision 2030, namely in the economic pillar by facilitating the development of the manufacturing Sector” – underlined
Mr Korir – “In order to achieve this, the Ministry has developed Sessional Paper No. 9 of 2012 on the National Industrialization Policy Framework for Kenya 2012 – 2030 ‘Transforming Kenya into a globally competitive regional industrial hub’. Packaging is one of the priority sectors highlighted. In November 2013 the Ministry launched the Industrialization Roadmap to chart the way forward in the industrialization process. Therefore the Ministry perceives this packaging initiative as one of the steps towards achieving its objectives in the industrialization process”.
“As a regional institution, EAC is keen on supporting the development of the packaging industry and they have therefore partnered with UNIDO, IPACK-IMA, and Ministry of Industrialization, Kenya to organize the first regional exhibition so as to bring packaging and processing technologies at the doorstep of SMEs” – said Mr Ndira at the end of the presentation – “East Afripack is unique and is going to be a real game changer for SMEs, as it presents opportunities for growth and partnership”.
East Africa is a rapidly growing macro-region and one of the most promising emerging markets. A specific screening performed by Ipack-Ima allowed to select the profiles of the exhibition’s potential visitors – as explained during the last meeting – identifying over 7,000 highly qualified professionals from Kenya, Tanzania, Uganda, Burundi, Ruanda and Ethiopia. The database includes the most important companies operating in the region and spans from multinationals to major local companies. East Afripack’s ability to provide extraordinary business opportunities will be enhanced by the participation of 80 delegates selected from both private enterprises and EAC institutions. The buyer’s program is coordinated by the East Afripack Steering Committee and supported by the Italian Ministry for Economic Development.
The Nairobi meeting also offered the chance to take stock of Italy’s industrial presence in the region. Italy is EAC’s third most important supplier of converting, printing and packaging technology. Italian exports amount to about € 6 million and in 2013 enjoyed a significant increase of 5.6% over the previous year.
IPACK-IMA SPA : Maria Grazia Facchinetti – Marketing & Communication Director
Tel. +39.02. 3191091- fax +39.02. 33619826
e-mail: firstname.lastname@example.org – web: www.ipack-ima.com