Africa’s biggest food, beverage and retail products expos

Africa’s Big Seven (AB7) food and beverage trade show and the Southern African International Trade Exhibition (SAITEX) will host around 1,000 exhibitors from 54 countries, showcasing several hundred product categories and tens of thousands of individual products at Gallagher Convention Centre, Johannesburg, South Africa from 30 June to 2 July.

“If you want to get into the food and beverage business, or explore all the opportunities available in imports and exports or the retail trade sector, everything you could possibly need or want can be found at AB7 and SAITEX,” says John Thomson of Exhibition Management Services (EMS), the organiser of both shows.
The AB7 show encompasses seven distinct sectors that span the entire foodbev value chain: Agri-Food (manufacturers and producers expo); FoodBiz Africa (food service and equipment); FoodTech and DrinkTech Africa (international food and beverage trade fair); InterBake Africa (equipment, processes and ingredients for the baking industry); Pan Africa Retail Trade Exhibition (food, beverages, and merchandise); and Retail Solutions Africa (technology for retailers).
“AB7 gives food and beverage manufacturers access to new technologies and innovations as well as the opportunity to keep up with international trends and innovations,” says Thomson. “One of the highlights at this year’s AB7 is multi-functionality. Consumers now want more than one benefit from a product. They also want healthier foods and fast, easy-to-heat prepared meals with high nutritional value. So there will be more organic and natural food selections as well as some radical kiosk and vending machine innovations on display.”
EMS is also launching a virtual reality interface at this year’s show to allow exhibitors and visitors to participate online in real time from anywhere in the world, using chat, voice and video links on the service;  and to exchange virtual business cards as well as collect exhibitor promotional material via an electronic briefcase application. This unique service will be hosted by AfriTradeCentre.
Over and above this new technological innovation, will also be a conference and workshop programme, and a matchmaker service linking exhibitors and visitors. “Matchmaking enables exhibitors and visitors to pre-arrange meetings with pre-selected people online six weeks before the show,” says Thomson. “It saves a lot of time; last year, more than 2,000 meetings were arranged.”
To watch a video of SAITEX and AB7 from 2012, go to and type ‘Saitex & Africa’s Big Seven’ in the top search window.
Contact: Lineke van der Brugghen at EMS, tel +27 11 783 7250; fax +27 11 783 7269;; website: