AB7 brings the world together

In June this year buyers from 72 countries, 27 of which were African,attended the three-day event. This
record number, a 39% increase on 2014 figures, was matched by a 20% increase in exhibitors to 267 companies.
New international exhibitors attracted by the expo’s reputation to deliver results came from Belarus, Belgium, Chile, Estonia, France, Peru, Ukraine and Vietnam.
A particular highlight this year was the various workshops presented by Italian food production experts, which accompanied the exhibits from 11 top Italian suppliers. The “Made-In-Italy” workshops included topics such as recent innovations in food packaging technology, packaging which reduces food waste, repurposing and even packaging elimination, the increasing consumption of juices and the role of technologies, focus on food packaging and bottling and safety, sustainability and efficiency in the dairy industry.
The return of the Zimbabwean pavilion to the show saw exhibitions from seven Zimbabwean companies in the horticulture and processed foods sectors. Zimbabwe last participated in the show in 2010. The country’s
pavilion included companies which produce a wide variety of products such as fresh fruit and vegetables; honey;confectionary products; fresh fruit juices; organic spices, herbs, herbal teas, dried fruits and condiments,among others.
Running concurrently, SouthernAfrican International Trade Exhibition (SAITEX), ran for three-days bringing opportunities to up and coming entrepreneurs. Speaking on the show, event organiser John Thomson said: “For 22 successful years, SAITEX has been a wellspring of new products, latest trends, new suppliers, untapped markets and new customers, locally and from around the world. This year was no different.
The show was great. We are delighted by the results. At a time when most exhibitions in South Africa are either stagnant or shrinking, AB7 is going from strength to strength”.
According to Thomson, statistics show that over 49% of visitors proved to be company owners or directors, whilst 53% of visitors could authorise a purchase, a real plus for the exhibitors.
Africa’s Big Seven 2016 takes place from 19 to 21 June 2016.
For more information on AB7 contact Lineke van der Brugghen, Exhibition Management Services: Tel +27 11 783 7250.Fax: +27 11 783 7269
Africa Big seven (AB7) one of the biggest food and beverage industry trade events took place between
the 21st and 23rd of June 2015 at the Gallagher Convention Centre in Midrand, Johannesburg,South Africa