Monthly archives: May, 2013

Africa’s biggest food, beverage and retail products expos

Africa’s Big Seven (AB7) food and beverage trade show and the Southern African International Trade Exhibition (SAITEX) will host around 1,000 exhibitors from 54 countries, showcasing several hundred product categories and tens of thousands of individual products at Gallagher Convention Centre, Johannesburg, South Africa from 30 June to 2 July.



Drinktec comes to Africa in 2014

Drinktec, the world’s leading trade fair for the beverage and liquid food industry, is hosting its first expo on the Africa continent on 18-19 March 2014 in Johannesburg, South Africa.



Propak to debut in Kenya

The organisers of Propak Africa have decided to take the continent’s largest printing, packaging and plastics exhibition to Kenya.



Shopper marketing taps into shoppers’ minds

In a world where shopper and consumer behaviour is proving to be very difficult to predict, effective and efficient marketing is proving to be increasingly difficult.



African companies urged to seize retail and supply opportunities

Although European supermarket multiples like Carrefour and Tesco are increasingly taking note of the potential of Africa for retail growth, they are unlikely to launch on the continent soon.



Celebrating 15 years of innovative Solutions

Flavourome’s strategy of partnering with the right clients in the food, beverage and health manufacturing sectors, and striving to understand each one’s exact challenges, in order to add value through unique flavours and ingredients, technical ability, creativity and market insights, has been the key driver to the company’s success over the past 15 years.
This is according to founder and CEO David Wright, who emphasizes that Flavourome is an integral part of around 30 customers’ businesses. “We are reliant on each other, and have grown with these clients as they have grown, to produce 2,500-3,000t of liquid and powder products annually.”
He explains that Flavourome’s business focus has transformed from just distributing flavours for Firmenich to adding value by localising products and providing integrated solutions.
“Many clients are looking to cost models to add innovation and are reformulating products to achieve the best end result or price. They also want a better bottom line from a factory processing and packaging perspective. This is the reason why our approach is one that creates new opportunities and finds ways to give our partners a competitive edge,” Wright states. “We add value by assisting them with scaling up formulations created in our savoury or research and development laboratories by eight dedicated food technologists to commercial production level in their factories. And we assist them to choose the right packaging solutions and branding strategies for their products.”
Currently 20% of Flavourome’s business is based outside of South Africa – in Central Africa, Malawi, Mozambique, Angola and Zambia. Wright says that Firmenich also has its own team servicing the West African market. “We view liquid and powder solutions for beverages as offering the most attractive future growth opportunities on the continent, followed by confectionery solutions,” he states. “This is because these two product categories are the easiest for customers to get into and for consumers to afford. Flavourome will be look at working with established companies – offering a good fit between the two businesses – where it can add value by doing something different with them.”

Flavourome: Tel +27 11 314 0219; www.flavourome.co.za

Partnerships and Expertise
In addition to retaining its distribution rights for Firmenich, whose flavour specialities are in the beverages (powder and liquid), dairy, confectionery and sweet goods (bakery, dessert and dairy) market segments, Flavourome has ventured into colours, sweeteners, fortification and performance, as well as nutritional and dairy ingredients. This has enabled the company to facilitate the delivery of a complete, single solution to customers who are looking for partners that can formulate their products to meet innovation and reduction of costs requirements.
Flavourome is predicting future demand and growth – based on the enquiries that it has received – in the energy and sports drinks as well as liquid nutrition product segments.
Founder and CEO, David Wright, says today Firmenich is Flavourome’s biggest partner, and still the only company that can produce totally encapsulated flavours – allowing for authentic, lively flavours in a gentle process involving carbohydrate matrices.
Firmenich has three main proprietary technologies:
1.    Flexarome – flavours which are entirely encapsulated.
2.    Durarome – top note, sustained flavours with a four-year shelf life.
3.    Thermarome – encapsulating the top notes for savoury applications in which considerable heat is applied. This technology is used, for instance, in low concentrations in chicken or fish batters, soups, stocks and cubes.
Flavourome has also partnered with Snack Seasonings – a specialist in the development of new flavours and the matching of existing flavours – and seen a volume uptake of seasoning flavours for the lower end of the consumer spectrum.



Craft beers on a steady incline in Kenya

Conventional brewing in Kenya is taking a back seat as more craft beer brewers emerge from the East African country.



Knowledge, quality and marketing support provide the keys to developing strong beverage brands in emerging markets

Economic statistics and global demographics tell much of the story: for food and beverage entrepreneurs seeking to penetrate new markets, emerging economies hold the greatest opportunities.



How to market to Angolan consumers

With a population of 19m, Angola offers great promise and opportunity for launching new products.



East African farm in a backpack concept

The Backpack Farm Agriculture Programme (BPF) from Kenya has been named as one of the world’s best sustainability ideas by Forbes magazine.



Ocme: growing its presence in southern Africa

Millchem grew from being appointed as the sole agent for Ocme packaging equipment in the food beverage, personal care and chemical sectors in southern Africa in 2009 to the third biggest contributor of worldwide sales in 2011.



Revolutionary pay-as-you-go solar system for Kenya

Rural Kenyans have been provided with a cheap, pollution-free solar lighting system alternative as opposed to kerosene-fuelled lamps.



iShack ushers change for slum dwellers

A professor and academic director at Stellenbosch University’s Sustainability Institute along with one of his students has come up with a short-term solution to the informal settlement problem that is so synonymous with the South African landscape.



Soya and rice producers to get improved seeds (Angola)

Minister of Agriculture and Rural Development in Angola, Afonso Pedro Canga, recently confirmed that rice and soya producers will have access to improved seeds, sourced from Brazil and Japan, in a bid to increase production and eventually steer the country into self-sufficiency in these crops.



IBL invests $33.5m in seafood industry (Gabon)

Mauritian-based Ireland Blyth Limited has signed an agreement with Gabon and local investment fund Fonds Gabonais d’Investissements Strategiques that will see it invest $33.5m in the country’s seafood and marine industry.



Government pushes food processing programme for small-scale entrepreneurs (Tanzania)

The Ministry of Industry, Trade and Marketing in conjunction with the International Fund for Agricultural Development (IFAD) is introducing a seven-year programme aimed at helping farmers curb an annual loss of 40% (on average) in vegetables and fruits after harvest because of little knowledge of food processing and packaging as well as poor marketing strategies.



Virus-resistant maize seeds being trialled (Burundi)

The Burundi Institute of Agronomic Sciences (ISABU) is currently testing varieties of a high-yielding, fast-maturing hybrid maize seed that is also resistant to maize streak virus.



New banana juice processing project launched (Rwanda)

The Rwanda Agriculture Board (RAB) has launched a project to improve banana juice processing in the country.



12,000 farmers given a second chance (Cote d’Ivoire)

Close to 12,000 farmers from 12 villages in Taï sub-prefecture, in south-western Côte d’Ivoire have been given seed and farming tools by the International Committee of the Red Cross (ICRC) and the Red Cross Society of Côte d’Ivoire.